They've got a near overwhelming amount of features, many of which you get in other site builders or can create with plugins on something like Wordpress and Shopify.

The actual visual website builder itself is minimal, working off templates.

But, if you need to heavily optimize every single piece of your online store, checkout flow, customer marketing, etc. in one tool, it doesn't seem terrible.

It feels a little over-hyped for what it's offering, though.