They market themselves, I guess because their customers are influencers, as an almost brand-name link in bio builder.

They talk about all the famous influencers using their product upfront, but it's just a facade for a very basic tool with very little redeeming qualities.

Most link in bio builders are like this. If you know the right website builder, you can build completely custom, unique, and flexible websites that work like link in bios too.

The link in bio space is taking extra advantage of non-technical people's assumption that they can't build their own website to charge more and offer less.

They do have a built in email system, and a few additional creator tools like a comment responding system - and those are the only reason I gave this tool a ranking at all. The website builder itself is terrible, extremely limited, and you would be better off in nearly every way by going with a tool like Carrd.