It seems like they have pre-built 'engagements' you can add to your e-commerce app to reinforce user retention.

Fine, sure - I don't personally like stuff like that unless it's custom built for the situation, but it's a value-add.

I'm sure they charge you out the ass for their little widgets, hence why they hide their pricing behind booked demos.

Scratch cards, reward raffles, stuff like that - you add their gamified widgets and other tools into your e-comm app and it makes shopping more fun and addictive.

But it's not available to regular makers like you and me, so I don't really personally give a dang.